Tag Archive for: Google AdWords

5 Ways Small Business Web Analytics Can Benefit Store Owners

A small business website can be a beneficial tool to increase awareness and revenue, if applicable, for any type of business.  However, once the site is created and begins to generate revenue, wouldn’t it be great to see what exactly on the site contributed to that increase?  With small business web analytics applications, such as Google Analytics, small business owners can track their site traffic from beginning to end, enabling them to see how users navigate their site and ultimately see what elements lead to a purchase.  The following are ways in which analytics can help small business owners track website traffic, analyze the data, and apply that data in order to make beneficial changes.

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5 Different PPC Pricing Models Explained

Different Ppc Pricing Models Explained

PPC advertising is an effective way of driving traffic and sales to your website. However, choosing the right pricing model can be a daunting task. Different PPC pricing models have their advantages and disadvantages, and it’s crucial to understand them before deciding which one to use. In this article, we’ll explore five different PPC pricing models and help you choose the one that fits your business needs.

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