5 Ways Small Business Web Analytics Can Benefit Store Owners
A small business website can be a beneficial tool to increase awareness and revenue, if applicable, for any type of business. However, once the site is created and begins to generate revenue, wouldn’t it be great to see what exactly on the site contributed to that increase? With small business web analytics applications, such as Google Analytics, small business owners can track their site traffic from beginning to end, enabling them to see how users navigate their site and ultimately see what elements lead to a purchase. The following are ways in which analytics can help small business owners track website traffic, analyze the data, and apply that data in order to make beneficial changes.