The Google Analytics Referrer – How are people getting to my site?
In Google Analytics we use a term called “Traffic Medium” to break traffic down by individual channels. Some of the common traffic medium’s are: Organic (Traffic), Paid (Google Adwords), Direct, Email and Referral. When viewing this data the user can drill-down into specific channels (mediums) to better understand its impact on one’s business. In this article we are going to explain how to track Referrers using Google Analytics, the different types of Google Analytics Referrers and how they differ.
