Welcome to our Web Analytics blog category, where we dive into the realm of data-driven marketing consulting. In this category, we explore the power of web analytics and equip you with the knowledge and strategies to derive valuable insights from your website data.

5 Ways Small Business Web Analytics Can Benefit Store Owners

A small business website can be a beneficial tool to increase awareness and revenue, if applicable, for any type of business.  However, once the site is created and begins to generate revenue, wouldn’t it be great to see what exactly on the site contributed to that increase?  With small business web analytics applications, such as Google Analytics, small business owners can track their site traffic from beginning to end, enabling them to see how users navigate their site and ultimately see what elements lead to a purchase.  The following are ways in which analytics can help small business owners track website traffic, analyze the data, and apply that data in order to make beneficial changes.

Read more

How to Set Goal Values in Google Analytics

Goals allow you to measure conversions on your site and are an essential tool in Google Analytics. A goal represents a completed activity, called a conversion, that contributes to the success of your business. For example, a completed sign up for your newsletter, or if you’re an e-commerce site, a completed purchase. Read more

The Google Analytics Referrer – How are people getting to my site?

In Google Analytics we use a term called “Traffic Medium” to break traffic down by individual channels. Some of the common traffic medium’s are: Organic (Traffic), Paid (Google Adwords), Direct, Email and Referral. When viewing this data the user can drill-down into specific channels (mediums) to better understand its impact on one’s business. In this article we are going to explain how to track  Referrers using Google Analytics, the different types of Google Analytics Referrers and how they differ.

Read more